With the advent of digital technologies, mobile gadgets have become an integral part of our working lives. Since smartphones and tablets represent a large share in the composition of internet traffic, mobile marketing has tremendously gained importance in providing business with a chance to reach their target audience. This paper explores history, basic strategy, pros, … Read more
The omnipresence of smartphones in almost any sphere of modern life has hugely popularized mobile marketing through the very potent channel of being able to communicate with a consumer in a much more personal and immediate way. The omnipresence of mobile devices and dependence on them for everything have made mobile marketing an innate part … Read more
Content marketing is a strategized methodology of creating and dispensing valuable, relevant, and consistent content material to attract and retain a clearly defined audience. Businesses can establish brand authority with high-quality content that either informs, educates, or entertains and create loyal customers to drive profitable customer actions. This article covers the basics of content marketing, … Read more
Buzz marketing is a dynamic and impactful technique aiming at much excitement, interest, and buzz around a product, service, or brand. Business enterprises will, therefore, strive to create memorable and engaging experiences to stimulate word-of-mouth advertisement with a potential to go viral. In this paper, the intricacies of buzz marketing are discussed, including its elements, … Read more
Buzz marketing, better known as word-of-mouth marketing, is a campaign that aims to create interest and awareness for a product, service, or brand. Ultimately, this will lead to natural conversations, increasing the attention. By tapping into the energy generated from social interaction and the human desire to share experiences, buzz-marketing campaigns produce a self-replicating effect … Read more
Business Marketing is a dynamic area that lies at the very core of rise and success. With the constant digital evolution of technology and digitally changing consumer behavior, businesses must also learn to adapt marketing strategies across different channels that are effective in order to remain competitive. This all-inclusive playbook will contain the very beginnings … Read more
With the fast-moving and highly competitive business environment today, brand marketing is more crucial than ever before. No longer about selling just a product or service, it is about creating a memorably remarkable brand experience that will strike consumers at an emotional level. This paper discusses the basics of brand marketing, effective strategies in brand … Read more
Brand marketing is way beyond promoting a product or service; rather, it is about leaving an imprint in the minds of consumers. In effect, successful brand marketing creates attachment, loyalty, and ultimately business growth. This paper discusses some of the fundamentals that define brand marketing, some key strategies to building a strong brand, the challenges … Read more
The businesses in the noisy landscape of modern marketing are all looking for new ideas to get consumers’ attention and drive engagement. Put another way, buzz marketing can be more or less referred to as viral marketing, due to its excitement and word-of-mouth element. Businesses usually try to make a “buzz” around their product or … Read more
The business marketing scene has changed dramatically over the past couple of decades, driven by technological innovation, changing consumer behavior, and the rise of digital platforms. From being a realm basically dependent on direct print advertising, direct mail, and word-of-mouth before, it turned out to be a multi-disciplinary area holding sway with data analytics, social … Read more