With the power of the digital age firmly in their hands, businesses today no longer sell products and services merely so that they are seen and retained by their target customers. Actually, one of the most effective strategies to achieve this is through content marketing, as compared to typical selling-oriented forms of advertisements that focus … Read more
Brand marketing forms an integral part of a company’s overall marketing strategies and includes both the establishment and development of strong, distinctive identity that attracts people to a brand and instils loyalty towards it. Brand marketing entangles the development of stake in consumer’s mind in respect of any product or service along with building an … Read more
In the fast moving competitive marketplace of today, conventional advertising can rarely be able to gain the consumers’ attention. Brands are drowned out with a cacophony of advertising across different channels; therefore, it has become challenging to cut through the noise. That is where buzz marketing comes in: buzz marketing creates excitement, interest, and anticipation … Read more
Becoming a part of a fast-moving, always-connected environment, the use of mobile marketing becomes a key approach for all businesses, regardless of size. Since most people are now accessing the Internet using their mobile phones, mobile marketing provides an opportune moment for reaching consumers at any given point in real-time. Whether through SMS, apps on … Read more
At a time when access to smartphones is no longer a luxury, but rather a necessity, it comes as no surprise that mobile marketing emerged as one of the most powerful and efficient strategies for reaching and engaging consumers. Businesses can no longer neglect mobile as an essential component of marketing with over six billion … Read more
Brand marketing is no longer a strategy, but a prerequisite in the highly competitive business environment that currently exists. Building a brand is a sure way to position your business in a manner which differentiates it from your competitors, as well as establishing emotional relationships with your consumer base, allowing them to maintain brand loyalty … Read more
With today’s highly competitive market, brand marketing remains one of the most viable ways for businesses to establish and maintain customer loyalty and eventually hold a tight grip on the market in the long term. Brand marketing involves more than just logos, slogans, and advertisements; it is all about creating an identity consistent with what … Read more
Business marketing, in today’s commercial world, is arguably important to the success and growth of any organization. Today’s marketing is not what it used to be in the era of the traditional times; instead, it has transformed into the digital times, changing the way businesses communicate with their customers, build trust, and retain them. It … Read more
It is agreed upon nowadays, within the competitive business climate, that marketing is at the core: the driver of organizational growth. It is a multidiscipline concerned with developing, communicating, delivering, and exchanging offerings to extend value to customers, clients, and society in general. A sound business marketing strategy assists organizations in building brand awareness and … Read more
In today’s competitive market, brand marketing has no doubt turned an imperative component for every company seeking to win the hearts and minds of its target audiences. A good brand is not confined to a logo or slogan; it truly reflects a company’s identity, values, and mission. Brand marketing is all about creating and sustaining … Read more